The NFLs idea of outreach to women was once described as shrink it and pink it. Timofey Mozgov Nets Jersey . That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye.Thats not enough anymore.Fans will see pinked-out fields this weekend for the start of the NFLs version of Breast Cancer Awareness Month. Keep in mind the league took in more than $9 billion last year from an audience in which women made up almost half (46 per cent, or 93 million total viewers).The NFLs fourth annual campaign, dubbed A Crucial Catch, is a good cause to be sure. Like any runway show a€” albeit one with violent collisionsa€” the participants will be accessorized head to toe. According to the leagues own inventory, that means pink cleats, wristbands, gloves, sideline caps, helmet decals, captains patches, chin straps, shoe laces, skull caps, sideline towels, eye shield decals, quarterback towels and mouth guards.(OK, maybe not mouth guards, since players who agreed to wear them to endorse Crest toothpaste were allowed to opt out after corporate parent Procter & Gamble pulled out of the campaign in response to the leagues colossal bungling of the Ray Rice affair.)Fans wont be shortchanged, either. In addition to being handed pink rally towels in some stadiums, theyll be treated to pink goal post padding, cheerleaders waving pink pompoms, special pink ribbon game balls and pink-ribboned caps for coaches, team personnel and officials.You might think all that pink would translate into a lot of money.Maybe, maybe not. Depends on who you ask.The NFL donates 100 per cent of the proceeds from the sale of pink merchandise and game-worn items through an auction on NFL.com. In 2009, the first year of the program, that meant a check to the American Cancer Society for $310,175; last year, it was for $1.86 million. Its not a direct comparison, but the societys campaign with the Walgreens chain a€” which offers customers a chance to add a donation when paying for their purchases a€” raises about $5 million annually.The NFL has kicked in about $6.7 million total so far, and theres no question their partnership with ACS has been increasingly effective at getting out the word. This year, in every NFL market, there will be free, on site-screenings and support staff to answer questions. The campaign has already provided 10,000 free screenings and educated another 72,000 women on its benefits. A survey last season found that 70 per cent of the women who watched games during October got the message as well, and the number has been steadily climbing. But as far as tangible benefits thats about it.Cancer society spokeswoman Tara Peters says theres no easy way to calculate the real value of putting that message in front of the audience that NFL games offer, which should be well north of 150 million viewers by the end of the month. There are sponsorship analysts who measure the impact of similar campaigns, and a few say there are better and perhaps more impactful opportunities out there.October also happens to be Domestic Violence Awareness Month, though youd be hard-pressed to find its symbolic purple ribbons amid the avalanche of pink. Its also an effort that could benefit greatly from the NFLs outsized reach, and in turn, restore some of the lustre to the leagues image.The fight against breast cancer is obviously a very well-supported cause. Just look at how many events coalesce around the pink ribbon, said Jim Andrews, senior vice-president for the sponsorship firm IEG. That makes the NFL just one of many corporations that are part of the effort. ... But domestic violence is a cause that needs help, both in terms of organization and financial backing.Given the recent issues the leagues been dealing with, in terms of enlightened self-interest, thats a cause the NFL could get behind and actually make a difference a€” imagine PSAs (public-service announcements) by some well-known players, a campaign to raise funds for local programs and shelters ... If the NFL is serious about broadening their appeal to women, its an opportunity well worth looking into.NFL commissioner Roger Goodell seems to be doing just that. Two weeks ago, he named three outside consultants to help shape league policies on domestic violence and sexual assault. Last weekend, he spent three hours at the headquarters of the National Domestic Violence Hotline, following up on the leagues multiyear, multimillion-dollar pledge of assistance.Be wary, though, any time the words NFL and enlightened self-interest appear in the same sentence. This is the same league, after all, thats plowed plenty of money into a program designed to convince mothers, despite mounting evidence to the contrary, that theres a way to tackle that makes football safer for their kids.___Jim Litke is a national sports columnist for The Associated Press. Write to him at jlitke@ap.org and follow him at Twitter.com/JimLitke. DAngelo Russell Jersey . 1 overall pick in the draft by the Houston Texans, is recovering from sports hernia surgery. DAngelo Russell Nets Jersey .I dont think it comes to mind in this business, in this game, the Philadelphia Flyers forward said. You dont try to lose games. http://www.nbanetsproshop.com/womens-timofey-mozgov-basketball-jersey/ . As analysts we do the same thing, so here are some observations from week one. First there were two major upsets. I should say, major upsets in the eyes of the fans and prognosticators.STRASBOURG, France -- Top-seeded Sloane Stephens of the United States and second-seeded Alize Cornet of France were knocked out in the first round of the Strasbourg International on Tuesday. Julia Goerges of Germany upset wild-card entry Stephens 6-3, 6-2, while Camila Giorgi of Italy overcame defending champion Cornet 6-4, 1-6, 6-3. Goerges, a semifinalist at the Pattaya Open in Thailand in February, did not face a break point. She broke for a 5-3 lead in the first set. Stephens dropped serve in the first and seventh games of the final set. Cornet beat Giorgi in the Katowice Open final last month in Poland. But the Italian got her revenge Tuesday despite making nine double faults. Andrea Petkovic of Germany, Peng Shuai of China and Croatian qualifier Mirjana Lucic-Baroni moved into the second round. The fourth-seeded Petkoovic beat French wild-card entry Pauline Parmentier 6-3, 6-4, the seventh-seeded Peng defeated Australian qualifier Ashleigh Barty 7-5, 7-5, and Lucic-Baroni stunned sixth-seeded Bojana Jovanovski of Serbia 6-4, 6-0. Timofey Mozgov Swingman Jersey. Petkovic led 5-0 in the opening set against Parmentier and 3-0 in the second. Lucic-Baroni offset seven double faults by saving all four break points she faced against Jovanovski. American duo Christina McHale and Lauren Davis, Spanish qualifier Silvia Soler-Espinosa and Monica Puig of Puerto Rico also advanced. McHale cruised past Alexandra Cadantu of Romania 6-1, 6-2, Davis dismissed Belarusian qualifier Olga Govortsova 6-2, 6-4, Puig edged Johanna Larsson of Sweden 7-5, 7-6 (5), and Soler-Espinosa beat Stefanie Voegele of Switzerland 6-0, 7-6 (5) for the first time in five matches. 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