BIRMINGHAM, Ala. - The Southeastern Conference (SEC) is launching its first branding campaign in collaboration with The Richards Group, the SECs agency of record. It Just Means More, a 60-second video, will air nationwide during SEC games, starting Thursday, Sept. 1, when the college football season kicks off.Its a common theme that the SEC is well known for athletic success but there is so much more to the story of our conference, said Greg Sankey, SEC Commissioner. Through our work with the Richards Group we will show the other side of the SEC - one of history, legacy and an overall positive impact on our people, our communities, our state and our nation.The new 60-second spot is the culmination of an 11-day road trip spent gathering shots throughout SEC Country, featuring old barns, old cemeteries and even older libraries. From a small town square in Savannah, GA, to a chartered fishing boat in Orange Beach, AL, the campaign highlights what it truly means to be part of the SEC.The spot is the introduction of an integrated marketing campaign that will also feature print and radio advertising, in-stadium messaging and a social media strategy. While the 60-second spot will air in games involving SEC teams on most ESPN platforms and CBS the first weekend of the season, 30-second versions will air during some ESPN games that originate from neutral sites.Imagine telling the story of the mighty Southeastern Conference, the unquestioned king of college football, without ever mentioning or focusing on a single SEC football player or coach, said Bill Milkereit, brand creative and writer at The Richards Group. We set out to break all the rules of conventional and formulaic conference advertising. We went to great lengths to dig deeper than the clichés and be supremely authentic with respect to SEC tradition, passion and culture.Over 2,900 miles were traveled by van to capture the genuine stories of the SEC. Stories and iconic scenery from each of the 14 universities in the conference are represented in the new work. The famous Toomers Corner at Auburn. The iconic barn off Georgia State Route 15. There are stories of Florida-alumni surgeons who are father and son, three generations of Alabama graduates, a newborn Vanderbilt fan and even a double-majoring graduate student at the University of South Carolina.The story of the SEC is told through the parents of a world-renowned Arkansas athlete, the uniqueness of Big Blue Madness and iconic landmarks on the Missouri campus on graduation day. It is seen in the togetherness of a massive LSU student section and the comparable enthusiasm of a single listener to a dramatic Mississippi State radio call against the backdrop of the Mississippi River.It is seen in the celebration of traditions like Locking the Vaught at Ole Miss, Reveille leading Texas A&M onto the field and the reverence paid to Rocky Top by an enthusiastic gathering of Tennessee followers. All of these stories tie together to support the belief that in the SEC, It Just Means More.To help tell the stories and guide the viewers through the SEC, actress Wynn Everett was identified from among more than a thousand applicants nationwide to be the on-screen ambassador for the campaign. Everett brings deep SEC ties to the role as a graduate of Auburn University and family connections at Vanderbilt, Georgia and Alabama. A native of Georgia who lives in Los Angeles, she has appeared in television and films such as Charlie Wilsons War, HBOs The Newsroom, Lumen for TNT, Showtimes House of Lies, ABCs Greys Anatomy, Mind Games and most recently Marvels Agent Carter.Swell Water Bottle Clearance . PETERSBURG, Fla. Swell Drink Bottle Sale . - Baltimore Ravens quarterback Joe Flacco is not a fan of his teams use of the wildcat formation, saying "it makes you look like a high school offence. http://www.swellbottlesclearance.com/swell-bottles-liberty.html .C. United of Major League Soccer. United chose the defender in the second round of the 2013 MLS re-entry draft. Swell Bottles Clearance . Mickelson barely made the cut but had the best round of the day with nine birdies and an eagle coupled with two bogeys to sit two shots behind leader Craig Lee of Scotland. Lee shot a 69 for a 12-under 204 total. "I just love the fact I am in contention and have an opportunity in my first tournament of the year here in Abu Dhabi," Mickelson said. Swell Black Bottle . Clarke was injured while practicing on the Doha Golf Club range after the pro-am on Tuesday. The Northern Irishman arrived at the course on Wednesday hoping to start, but after hitting a few balls on the practice putting green Clarke advised officials he was not fit to play.Alastair Cook has conceded that Englands Test fortunes may have stagnated over the past 12 months, but confirms he will not rush any decision on the future of his Test captaincy, in spite of another humiliating defeat in the fifth and final match of Englands tour of India.Cooks dismissal for 49 in the first hour after lunch was the catalyst for another dramatic collapse on the final afternoon in Chennai, as England lost ten wickets for 104 runs in 48.2 overs - including their last six for 16 - to slump to defeat by an innings and 75 runs, and a 4-0 series loss.The defeat was Englands eighth in 17 Tests in 2016, equalling their record number of losses for a calendar year, and they will finish the year at No. 5 in the Test rankings, some way below the levels they might have anticipated after winning both the Ashes and a memorable away win against South Africa.When asked by Sky Sports if England had stagnated under his leadership, Cook responded: Thats a fair shout, you can say whatever you want now, if I turn around here and slag everyone off and use emotive language, Im not going my job. When you lose Test cricket, you get criticised. You have to take it on the chin.The defeat was Cooks 22nd in 59 Tests at the helm, meaning he has overtaken Michael Atherton as Englands most defeated captain in Test history. However, he confirmed he will wait until the dust has settled on the tour before deciding whether to carry on as captain, following an anticipated meeting with Andrew Strauss, Englands team director, in the New Year.This is not the place to be standing asking me these questions, Cook said. II have to go away and do some thinking.dddddddddddd. I need to get back home and do it without the emotive side of whats happened over the last nine weeks.Nevertheless, the defeat at Chennai was Englands second by an innings in as many matches, and just as in Mumbai last week, they were blown away in spite of winning the toss and posting a large first-innings total - 400 at the Wankhede, 477 at Chepauk.I dont think we ran out of fight, all the guys gave their all, but werent good enough, Cook said. Whether thats a culmination of the pressure being built up over a long period of time, or a bit of mental tiredness, people will look at that and say its an excuse, but we havent been good enough in these conditions.I said at the beginning of the series, it was vitally important to stay in the contest as long as we can, because weve seen in previous tours here, its a hard juggernaut to stop, the India juggernaut at home, when there are playing as well as that. Once they get ahead, their confidence goes and its hard to stop that momentum.Whether 4-0 is fair or not, its hard to say, he added. Weve struggled to take 20 wickets and we havent got enough runs, so we probably didnt deserve much more than that.Weve missed opportunities, weve been in games and had good fortune to win four out of five tosses, but we havent pushed home our advantages. Sometimes you have to hold hands up and say we are not good enough in these conditions. We will have to be better when we come back. ' ' '